The Top AI SEO Tools in 2024 [Free and Paid]

AI SEO tools have always been essential to my job as a content marketer, but I’ll admit that some aspects of keyword research and post formatting are monotonous. AI SEO technologies can boost search engine ranks and streamline the optimization process.

It can take a long time to optimize content for Google thoroughly, and in my experience, one of the key reasons is the large number of ranking elements to consider. The list is endless for keyword usage, website load times, content quality, metadata, and media.

Annual State of Artificial Intelligence Review

The entire game shifted when marketers used AI SEO technologies to automate the more monotonous tasks. Building and sustaining an SEO content strategy may be streamlined to produce consistent results at scale, even with a small workforce.

If that’s your ideal, I can help. In this article, I’ll discuss how AI SEO tools can boost SERP rankings, how marketers will use AI in 2024, and the finest AI SEO tools available today.

How Marketers Use AI

As a content marketer, I use AI technologies for research, brainstorming, project management, and analytics. Digital marketers also use AI to help them create content, most typically by creating copy for social media postings, blogs, and websites.

A significant limitation is that AI-generated content is rarely ready for immediate publication. It is best to have AI drafts reviewed by humans to ensure accuracy and quality.
Instead of focusing just on AI vs. humans in marketing, collaboration is critical.

• Consider your target audience when brainstorming themes.
• Track search data to identify trends.
• Find keywords related to your chosen themes.
• Accelerate the research process.
• Create content outlines.
• Identify chances to improve content.
• Analyze key performance indicators such as page visits, clicks, and time on the page.
• Create structured data with schema markup.
• Discover opportunities for link building.
• Identify and resolve technical issues, such as broken links.

Consider this a preview of the benefits available to you. Many marketers wonder if they should utilize AI for SEO at all. SeoClarity found that 86% of enterprise SEO practitioners had used AI in their marketing strategies. However, do not enter it mindlessly. There are benefits and cons to adopting AI SEO tools technologies into your marketing strategy.

The Possibilities of Utilizing AI for SEO

While AI allows me to speed up monotonous workflows, it lacks human judgment. This can be risky because SEO primarily provides relevant value to humans.

SeoClarity’s research found that 65% of enterprise SEOs prioritize content quality and authenticity. Balancing these two goals is the most challenging aspect of implementing AI in SEO.

A further issue to watch out for is over-optimization. Keyword stuffing, for example, will ruin the reader experience by rendering the article incomprehensible, regardless of what an AI tool recommends.

Benefits of Using AI for SEO

One of the most significant advantages of adopting AI in SEO is the time saved. In a poll of 1,350 marketing professionals, 90% reported that AI and automation minimize manual tasks, allowing them to prioritize creative work.
AI solutions can also improve ranking aspects like user experience, content quality, and technical SEO.
One thing is sure: you must first choose a software package to employ AI.

What Are the Best AI Tools SEO?

AI SEO tools are software applications that use artificial intelligence elements such as machine learning and natural language processing (NLP) to help digital marketers with SEO activities such as brainstorming, strategy, content optimization, and performance tracking.

Real-world examples will help you see things more clearly. Here are my latest online tech favorite AI-driven SEO tools for reducing manual tasks and improving search engine rankings.

I’ve included tools in this list to assist with strategy development, content optimization, and technical SEO, among other aspects of the SEO process.
Are you only looking for free AI SEO tools? Proceed to the following section.

HubSpot AI Tools

With the help of HubSpot’s AI tools, I can work more productively, plan my SEO approach, and produce optimized content for search engine rankings. These tools are unique since they simplify switching between manual and AI-assisted development, allowing me to have the best of both worlds.

The ability of HubSpot’s AI-driven content creation tools to create material for various purposes, including blog posts, landing pages, marketing emails, and more, makes them so powerful.

latest online tech Here’s how I often utilize HubSpot in my daily life:

• I use SEO tools to find optimization options for my website automatically. This tool prioritizes recommendations, making it easy to choose which actionable insights would be most impactful.
• I use AI content writing to develop concepts and plan my editorial calendar. It’s also excellent for creating email copy and pitching guest posts to get high-quality backlinks.
• I use an AI blog writer to create entertaining and informative blog posts based on my ideas.

Everything I have to do is feed the program an outline or a list of bullet points, and it produces well-structured material that adheres to SEO best practices. From there, I can review each post and add any finishing touches – this tool helps ensure constant blog output without sacrificing quality.

I use the AI paragraph rewriter to improve the effectiveness and lifespan of my existing content. It rephrases and revitalizes material, ensuring my postings are topical, engaging, and SEO-friendly.

What exactly do I prefer? HubSpot’s AI-powered tools are intended to supplement your creativity by allowing you to switch between manual and AI-assisted development. They provide adequate efficiency to produce high-quality material at scale.

AlliAI

AlliAI effortlessly enhances your website experience for SERPs. One feature that I particularly like is bulk on-page optimization; I use it to create SEO guidelines for my entire website. The application also manages code modifications on specific pages.

I’ve also found AlliAI’s automated SEO A/B testing practical, using user behavior data to optimize search page headlines and increase organic traffic.

What I prefer: This AI SEO tool is compatible with all CMS systems and does not require coding skills, making it a good solution for those new to the technical side of SEO.

RankIQ

RankIQ is an SEO toolkit that I suggest to content writers and business owners who rely significantly on their blogs for marketing. The site has various options that help you build SEO blog posts, such as the SEO content brief maker, which I use to locate relevant keywords and generate a blog outline quickly.

I also like to use the content-optimizing writing helper to evaluate which supporting keywords I can include in my posts to increase their chances of ranking at the top of SERPs. If you wish to renew older or underperforming content, RankIQ’s tools can help you in under 30 minutes.

What I prefer: RankIQ has an extensive keyword bank of low-competition, high-traffic search phrases.

INK

INK is an AI writing tool that analyzes top-ranked articles to help you create posts that outperform other companies. In this way, INK functions as an SEO aid by identifying keywords that will enrich your content. This tool is handy when I’m optimizing content for high-competition keywords.

What I prefer: Ink AI provides keyword clustering tools unavailable on many other platforms.

Jasper

Jasper is an AI writing support that converts a brief into a comprehensive collection of marketing assets such as SEO blog entries, emails, and social content. One of my favorite aspects of Jasper is its user-friendly campaign dashboard, which facilitates cooperation across marketing teams.

What I prefer: Jasper supports tone-of-voice customization, which helps keep your brand consistent across all materials.

Paraphrasingtool.ai (All-In-One Bundle)

Paraphrasingtool.ai is a writing tool that I use to paraphrase information while keeping it grammatically correct, human-written, and intelligible.

The AI application also provides extensive descriptions of the words used in paraphrasing, which can help speed up research on issues requiring more technical understanding.

What I prefer: You can paraphrase recorded audio, which is extremely useful for video-based research and repurposing content such as webinars and interviews.

NeuronWriter

NeuronWriter provides AI content production, internal connectivity, and competitive analysis. More specifically, it uses natural learning processing (NLP), Google SERP data, and competitor insights to assist you in creating high-ranking blog posts that consider search intent.

Because NeuronWriter incorporates project management and collaboration tools, it’s a fantastic solution for teams primarily focused on content marketing.

What I prefer: NeuronWriter makes content management easier by combining SEO tools with an editorial calendar.

OutRanking (SEO Writer Plan)

OutRanking leverages AI SEO technologies to power your whole SEO content strategy. In addition to features that improve individual pieces of content, OutRanking offers comprehensive keyword research tools to increase subject authority.

Although there is a beginner package, it only includes five SEO documents. I propose the SEO Writer Plan, comprising 15 papers, automated optimization, and internal links.

What I prefer: OutRanking allows you to construct a prioritized content plan based on your SEO goals. It establishes topical authority, an otherwise difficult task.

Surfer SEO (Scale AI Plan)

Surfer SEO is a comprehensive tool that accelerates article generation. How? The AI-powered SEO strategy software generates outlines and blog posts. One thing that impresses me about Surfer’s AI content generation is its ability to create articles in 10 different languages.

Not to mention that Surfer AI can automatically scan SERPs and select the optimal tone of voice for each item. Alternatively, set the tone to match your brand’s personality. In either case, deploying Surfer effectively will improve your organic traffic and search engine rankings.

What I prefer: Surfer SEO generates an outline first, allowing you to examine and make adjustments before creating an entire blog post.

Scalenut

Scalenut provides various SEO marketing tools, such as keyword planners, SERP analysts, article writers, and content optimizers. Scalenut’s feature-rich software allows you to use artificial intelligence to examine the search volume and relevance of possible keywords.

I enjoy utilizing article writers to create outlines based on SERP data. The post editor’s real-time comments and tips make it simple to improve the visibility of your content.

What I prefer: Scalenut’s customer service is extremely prompt and courteous. The company frequently introduces new functionality to stay current on AI SEO developments.

Free AI SEO Tools

If you want to start without breaking the bank, check out my favorite free AI SEO tools. They’ll still save you time and boost SERP rankings.

ChatGPT

ChatGPT is one of the most popular AI-powered chatbots, thanks partly to its versatility, which includes performing SEO duties. While I do not suggest ChatGPT for long-form article creation, I use it as a fast fix for writer’s block. It’s beneficial for creativity, keyword brainstorming, and coming up with title and meta-description ideas.

It’s worth emphasizing that in generative AI, the quality of the input determines the output quality. Improve your ChatGPT skills with our 70 AI prompts for marketers.
What I prefer: You can save chats by topic or project, which helps keep thoughts organized.

Perplexity AI

Perplexity is one of my favorite study tools because it allows you to upload PDFs and receive a summary of significant findings. The free version will enable you to upload three files each day and ask various questions about those files.
What I prefer: The emphasis function allows you to choose the types of sources the tool should use when creating an answer.

When you need a rapid paraphrasing tool, try QuillBot, which allows you to paraphrase up to 125 words simultaneously for free. The free plan also includes essential summaries and text production, with a limit of 50 AI prompts, etc. It’s a helpful little refining tool I like to utilize when I get writer’s block.

Grow Your Marketing Utilizing AI SEO Tools

If there’s one thing I’ve learned from years of working in SEO, things are constantly changing, whether due to search algorithm improvements or user preferences. To outperform the competition, you must stay current on best practices.

The good news is that as AI SEO tools progress, so do the tools we employ to carry out our SEO tactics, making them more efficient. Discover HubSpot AI tools to maximize SEO and productivity.